An invitation to just breathe, lovely…

We live in a world and a marketplace where nothing is simple anymore. So simplicity is more than just an antidote to overwhelm; it is an invitation to do less, declutter your energy field, polish up your dreams.

Simplicity can help you increase your productivity and leverage your powers as a partner with the universe in your Personal Brand.

Simplicity means many things to many fem-preneurs. For some, it is plain boring, while others can’t live without it. I love to think of simplicity as a quality, a value, and an energy. 

It can be interpreted in a hundred ways, depending on our ideas of what simple means. It immediately elicits an emotional response; it conjures visual images and reminds us of our intuitive knowing that simplicity is the natural order of things.

Simplicity is the best friend of high vibration and is the shortest route to anything you desire. But since it’s just an idea until it’s applied, I’ve broken it down into ‘qualities’ that can accelerate any desire or goal or alleviate any stress or anxiety when integrated into your day or projects.

Simplicity is a form of harmony, as found everywhere in nature.

I’ve broken this down into a set of virtues for you to see how you can apply it.

1. Clarity

Clarity comes as #1 on the life and biz uplevel scale. it also happens to be the #1 in marketing and branding!

Clarity is the #1 thing that entrepreneurs need every day. It’s the holy grail of the fem-preneur.

You rely on being lucid and being able to discern the best way forward at any time, whether it’s as simple as creating new content or knowing the next best moves to make for a grand launch.

Clarity is not just knowledge—it’s self-knowledge and awareness that allow mindfulness and a portal to flow. In flow, everything becomes divinely simple!

My dear friend and extraordinary leader Anjel B Hartwell says, ‘Clarity is Divinity’, and I agree wholeheartedly.

Isn’t Clarity a beautiful as well as a divine thing? When we’re clear, we can take on the world!

Challenges shrink. So do the kilos. Stuff gets done. We sleep better. Boundaries are set. Visions are forged. Closets get tidied. Our vibrational frequency rockets. We sing in the shower. People say ‘yes’ to us. Life says ‘yes’ to us! And abundance always follows ‘yesses’! Clarity is a client attractor!

2. Integrity

Integrity can only come with Clarity! Showing up as authentic is a lifetime’s work, even for women who aspire to be genuine! True integrity is not just about saying what you think or honouring yourself and others. True integrity is having mind, body and soul aligned in harmony and your copy reflecting that!

If you strongly desire to upgrade your life in some way, physically, financially, relationship-wise or career-wise, and it’s not happening, it means that some part of you likely does not agree with that choice. If your mind tells you you ought to or want to change, another part of you does not agree.

Incoherence is like living a lie. That is the opposite of our truth!. Can you honestly say that your mind, feelings, words and actions are always aligned and in integrity? 

Thoughts – mindset, inner chatter, judgements, comparisons, preoccupation, fear, self-criticism, beliefs, convictions, conditioning, fuzziness. 

Language, communication, vocal self-affirmation, judgements, comparisons, complaining, affirming, demanding, ordering, supplicating, expostulating.

Actions – habits, rituals, patterns, routines, tendencies, practises, addictions, daily tasks, reactions, pro-actions, responses. 

Here’s the good news – you never will be in integrity in this way 100% of the time. And yet, everything becomes simple when we are clear and in integrity! So it’s helpful to use Clarity to keep mindful so we can stay in integrity! Clarity in branding and marketing deserves a whole blog! (Not to self..)

3. Ease

This follows nicely into ease. That which is easy is simple, and that which is simple brings ease.

But again, we are complication doughnuts, and ease can be challenging! Part of that is this negativity bias, which is irritatingly programmed into your cognitive functioning and leads you to pay much more attention to the bad things that happen, making them seem much more important than they really are. 

Unless we are absolute Zen masters, we feel the sting of a rebuke more powerfully than the joy of praise. We tend to stew on little upsets with way more attention than glorifying the tiny miracles that also happen every day. Bad things grab our attention, stick to our memories, and often influence our decisions. Darn it, this does not make life simple at all!

But this negativity bias is a safety mechanism of evolution and one we MUST be mindful of to stay clear and in integrity.

Self-talk is vital here. Events, experiences, and people play a significant role in shaping how you interpret life. When you find yourself negatively interpreting something or only focusing on the bad aspect of the situation, look for ways to reframe the events in a more positive light.

4. Practice New Patterns

When you ruminate on things that don’t feel a high vibe, look for an uplifting activity to pull yourself out of the ‘drop’. For example, if you find yourself mentally reviewing some unpleasant message from an email subscriber or colleague, consciously redirect your attention elsewhere and deliberately engage in an activity that brings you joy.

5. Pump up your Gratitude Muscle

Deliberate gratitude practice is a fabulous way of training your brain to evolve away from the N bias. Even counting blessings when you don’t feel so hot will take you to Ninja ability in managing your thoughts, emotions, and actions—back to ease, integrity, and Clarity.

6. Naturalness 

Take a tip from Mother Nature and be natural! Her vast web of life is complex and intricate, but there is a very simple innate order. The same applies to you if you remember daily how extraordinary, gifted, beautiful, talented, inspiring and powerful you are!

It is your divine birthright to experience abundance, which is entirely natural! It is your divine birthright to create as a manifestor – wholly natural! The laws of the universe are at your command, naturally. Alignment is a natural process. That really does apply to your brand too. It should be a natural expression of you.

You Being You naturally is a gift to us all. You Doing You is a gift to yourself. Lean into your unique nature and give up all desire to fit into a mould, a cookie-cutter template, someone else’s expectations or principles and what experts, gurus and authorities tell you!

Being yourself naturally is something many people will never know. Most people can’t even articulate who they truly are. And if you’re an entrepreneur, this is a big problem, which is why many coaches’ USPs are similar and not spectacular!

You were made for Greatness. You were made to experience the fullest expression of yourself—it’s a natural process, and it can be simple. 

7. Serenity

To do the above, all of it, serenity is a password to simplicity. It’s not just about Polyanna moods and intuitive connection to yourself and source. Serenity is a vital default state for action that aligns with your desire. True and lasting serenity will simplify everything.

Any and all of the above virtues will give rise to serenity, and the key lies in what I call Passionate Detachment.

It comes from hitching your heart to a very high star and then letting go of how you think things should work out. The ‘how’s and the ‘what’s always get in the way of serenity – every freaking day!

It’s not for us to work out ‘how’ or force events to occur but to surrender to the process that allows the universe’s magic to synchronise the details. Serenity is a result of Clarity, Integrity, Ease, and Naturalness. Cultivate them all, and serenity will be your default state. Serenity will simplify everything!

8. Lightness

Lightness is the graceful shape of serenity. We can choose wisely, plan astutely, and take action powerfully in serenity. With lightness, and as light workers, the light calls us, holds us and infuses our lives with magic daily. Light is fun, funny and funky. 

Light brings inspiration, healing, growth and Clarity! Light is our direction, compass and guide. Shine a light, and everything becomes simple. Keeping fun as a core virtue is a magnet for opportunities in your business.

So, how can simplicity help you and your brand grow?

You can save time (and money) by ensuring you are soul-aligned with every business decision you make – mind, body and soul, thought, word and deed.

Are you wasting time on something that feels ‘off’ or you’re not convinced about? Or are you creating your most authentic Issima brand with every day that goes past and with every breath you draw? Your challenge, your choice, your chance. And your $ too. 

How do you know if you’re aligned with your soul? Visualise yourself operating at the highest potential you have. Take a soul radar scan of the scene. What is happening? Who are you with? What are you feeling, saying, doing? What does your body look and feel like? How much are you earning? Write those down and see how to bring them into today’s schedule. Bring your future into the present. Quantum physics at your fingertips. ‘Mind Body and Soul On Your Dream Team. 

Does it feel clear? Full of integrity? Ease-infused? Natural? Serene? Light?

Then, the journey to Brand Greatness will be simple.

You have the keys.

You have the keys.