Harnessing The Power of Colour In A High Vibe Business Lifestyle.
Silver.

When it comes to colour and business, most people think of it as merely a medium for website branding and maybe social media posts. Branding is considered an ‘external’ process that, applied as a marketing strategy, should result in attracting sales.

I say ‘should’. Branding is an art and a science that is hard to master as a client-attracting strategy, even for huge companies. But colout falls smack bang into the wonderful world of my favourite marketing dynamic – organic client attraction.

The colours that surround us largely impact how we perceive and interact with our world. While not necessarily something we are aware of consciously as we go about our daily lives, the psychology and frequency of colour continually affects us deeply. Colour moves us. It invokes emotional reactions and even hormonal changes in us.

 We perceive and respond to colour on a second-to-second basis, particularly when it comes to marketing and the internet. Colour influences the mood and decisions of consumers—that means your ideal clients! 

Colour science goes back a long way and as scientists began to understand and analyse lightwaves and define the visible spectrum of light and colour, it became clear that black and white didn’t fit anywhere in there – “If colour is solely the way physics describes it, the visible spectrum of light waves, then black and white are outcasts and don’t count as true, physical colours.” Encyclopedia Britannica

Fascinating, as our whole editorial online exprience of the internet is based in black and white (as were televisions in the beginning!) That’s why we can harness its astonishing power to communicate in colour, to our advantage.

When it comes to organic client attraction, the psychology of colour is all-important. It is based on the mental and emotional effects that colour has on the viewer or visitor.

Colour affects client behaviour, moods, thoughts, consumer choices, and sales. Our reactions to colours are deeply personal and rooted in our culture and experiences. A particular shade can have different effects on different people – so wouldn’t it serve you to understand how to wield the power of colour to your advantage in engaging your tribe?

As a personal brand, you must cultivate a strong emotional connection with your customers. Branding colours provide a shortcut straight to your clientele’s hearts. When you combine them in your personal style and branding, and they accurately represent your message, mission, and energy, you become a coherent, distinctive, client-attracting powerhouse.

In this series, we’ll take the colours of the spectrum and beyond, since the blending of colours is as infinite as the number of brands coming onto the market!

In my Divine Branding™ system, colour is much more than a strategy; colour is a language, a vibration and a powerful tool for supporting your vitality (which has a frequency that affects everything you do!) and your business mission and vision.

In this series of blogs, I’ll share with you how colours can help you define and energise your personal brand (or, rather, ‘colourgise it’!) and show you how to swap merely using your favourite colours or trending colours in your communication to palette combinations that are uniquely ‘YOU’ and timeless.

Let’s take silver. Yes, silver is a colour.

Symbolically, silver is associated with prestige and wealth.

It is seen as a sophisticated colour related to female energy, prosperity and modernity.

Its shiny, reflective qualities relate to intuition, clairvoyance and mental telepathy, traits and skills many women hold, especially those whose work is linked ot the mystical or the esoteric.

Physiologically, silver is calming and soothing, a fluid colour, ever-changing, calming, and purifying. It is the colour of the moon with her ever-changing moods relating to emotional and sensitive energies – it is compassionate; it has a degree of mystery about it – like the moon itself. More feminine traits!

Silver is associated with patience, reflection, perseverance, dignity, self-control, organisation and responsibility. It is illuminating and balancing (neither black nor white).

Best loved for its dazzling sheen, silver is a hue unlike any other. Much like gold, silver is most commonly associated with affluence. Symbolic of wealth, prosperity, and good fortune, those wearing silver are considered to be dressed in the trappings of royalty. Silver is one of the most powerful shades, making it a prominent member of the colour wheel. It may not be in a rainbow, but it is within all the colours!

In spiritual terms, silver is believed to be a mirror to the soul, helping us to see ourselves as others see us. Associated with strength, clarity, and focus, this true colour of purity asks us to look into the mirror to see our strengths and what we need to improve upon.

Used as a growth aid, it reinstates qualities such as hope, unconditional love, and meditation and enhances mystic visions, tenderness, kindness, sensitivities, and psychic abilities.

This royal colour is said to draw the negative energy out of your body, replacing it with positive energy as it pulls from the energy of the earth and the moon.

Using silver in your business is a sparkling idea. Those who aspire to reach their potential as their higher selves are urged to connect with the colour silver.

Many women look incredible in silver, even just with silver jewellery. Silver doesn’t work well on websites because it appears grey, which can be cold and impersonal. However, combined with other warmer, more vibrant colours appropriate for your target market, grey will take on the messages associated with the different colours, which will work well for your website.

And you can always use images of silver backgrounds and textures.

How the Colour Silver Can Affect You, Your Image And Lifestyle

• If you like silver, you are probably considered gentle, kind, and sensitive. White and silver are colours associated with the higher self and spirituality.

• Whereas gold has a yang masculine energy, its opposite, silver, is considered feminine energy. Silver is associated with the moon and the ebb and flow of tides. Its colour can be regarded as cleansing, illuminating, and showing the way forward.

• Those drawn to silver are often highly artistic, creative and imaginative, making them good poets, writers, artists and innovators!

• It is generally held that success comes easily to those who use this colour. This may be because such people are more open to new ideas and possibilities while being resourceful.

• On the downside, silver-loving people can be moody, as their moods are reflected by the changes in the lunar cycle. Often, they live in a delusional world of fantasies.

So, if you can’t use it on your website (or rather, judiciously), how can you use its allure?

Graphic supports

Since the explosion of the love of visuals in the online world, think about how Rose Gold became a colour that never seems to disappear. Rose Gold has a beautiful vibe, but it is ubiquitous now; you see it everywhere! Nevertheless, silver has the same feminine luxury vibe as Rose Gold, with a little more sophistication.

Silver would be a timeless complement to your primary brand colours. It works better on PDFs and photos than on a web page, so you could embellish your social media assets with this dazzling energy and magnetise attention!

Your environment. 

Creating or improving your workspace with some silver will put it in a different league. Silver draped over a desk, a silver curtain backdrop to your life or some kind of decorative arrangement with silver near you will elevate your surroundings’ stature and vibe. That connection to spirit, the moon’s feminine cycles and wealth cannot help but uplift you, creating an atmosphere of luxury and magic. 

Wearing silver. 

Wearing jewellery during your presentations is always a good idea—even if you’re not going in public, it’s still a good idea because jewellery embellishes your beauty and charm. Silver clothes suit just about every woman. There’s no need to go over the top; silver teeshirts, scarves, and accessories are fabulous ways to add some ‘bling’ to your appearance and vibe! Silver never dates! Silver sparkle can be added to the simplest outfits or even to your makeup!

Remember, your brand is not just about your website colours! It’s your whole message! 

Do you wish to convey your feminine, goddess, magical nature?

Do you want to exude and convey an easy vibe of wealth and prosperity?

Do you wish to stand for luxury, innovation, creativity and new thought?

Then bring some silver light into your whole world!

Use something silver to meditate with, get clarity, or bring some light to your journaling. Dazzle your dinner guests with some silver decorations on the table.

Silver is not just for Christmas but to imbue a sense of the miracle of life into your entire lifestyle. 

It’s a natural fit for any business associated with a modern, future-focused service or product, or those that use their intuition or psychic abilities to help guide their clients. In other words, most of you conscious, impact-driven changemakers out there uplifitng souls and businesses to new levels of fulfilment.

So there’s no need to hold back on this colour, but it will shine at its most asthetic if there are only one to three other colour maximum on your brand palette. For you and your environment, clarity and healing will ensue! Go ahead, surround yourself with the inspiration that silver can bring, and watch your vibration, vitality and client attraction rise!

Jennifer Parker Brown

Note: For those keen to deepen their understanding of how to use the frequencies of colour in their well-being, I highly recommend buying The Secret Language of Colour by Inna Seagal. Inna is a doyenne on the power of Colour as a therapy and powerful life guide. You will find some worthy resources here

https://www.innasegal.com/