This article covers:
What impact dressing mindfully has on our energy and confidence levels.
How we can effectively align our visual communication with our message and mission.
I invite you to remember the following text:
“Parsley for garnish”.
This is an expression my mum used to use to describe my food preparation and meal creation. I could never resist making plates pretty and sprinkling parsley on everything! It elevates simple food to a five-star restaurant presentation. Such is your power to elevate your appearance. Let’s dive in.
Is this how your mornings go? After you’ve completed your version of your Miraculous Morning Routine, you slip into an outfit you pulled together effortlessly the night before. You dress mindfully, savouring how much the colours and textures energise you. The outfit is a mix and match of your brand signature style, curated for your physique, body tones and personality, and your core message, energy, and audience.
You feel uplifted, elated and sparky as you glance in the mirror. You feel bloody gorgeous, just as you are, and you set forth in your day to enchant, engage and enrol some potential clients.
And then you woke up and realised it was Monday, you were late, and you had five minutes to get your outfit and appearance together.
The big C undoubtedly had a knock-on effect on our image and dressing habits. That long confinement meant that we downgraded our daily dressing style to be ultra-casual and comfortable—possibly to the detriment of our image and morale. And since then, it hasn’t quite reverted to normal!
We women (bar some exceptions) rejoice in the ritual of dressing and making ourselves pretty to present ourselves to the world. The pandemic and its confinement caused us to suspend that pleasure and even become sloppy about our presentations. Unfortunately, this was not a positive move for female entrepreneurs, many of whom slid into the idea that they didn’t have to bother any more. That it is enough to ‘be myself as I am’.
Our image, appearance, and feelings are vital to aligning our mindset and energy and form the bedrock of our client attraction system. It’s the little things that make a big difference.
ADORN TO ATTRACT
If you are in the business of attraction, enrollment and service (and what woman isn’t?), your style and image count!
Let’s face the hard facts about online marketing: it’s a vast eternal sea out there on the coaching planet. And it sometimes feels like your tribe of ideal clients must be somewhere on a distant shore while you are bobbing about on the waves of invisibility, trying to keep your boat steering towards that shore.
But if, through a coherent brand image and positioning, you’re as visible as a crystal with the sun slanting through it, the right people will immediately understand your message. They will know you because your message is as dazzling as you are.
And that’s what they see first. YOU! They see you even before you open your pretty little mouth, even before they read a word of your heart-crafted web copy. And they feel you, too. It’s an energetic and visual thing. This is the beauty of energetic marketing and organic marketing.
So, your personal visual communication (aka personal branding) must be coherent with your message and mission, or people will instantly feel a disconnect. This happens in entrepreneurial circles everywhere!
HOOK ‘EM FAST
Whether live or on Zoom, you still have just three seconds to make an impression.
Even before you talk about your beautiful vision, the person before you has already decided whether they will like you or not. Three. Seconds.
To conquer any doubts. To conquer the moment. To conquer an opportunity. Million buck ones.
In fact, our brains judge naturally. It’s a biological process over which we have no control. We can use that neurological instinct to our advantage by ensuring that we communicate with the person in front of us through visual and verbal communication.
You see, your image is like a thumbprint. A one-in-a-billion statement of who you are and what you stand for. You need to have success pouring out of every pore. That does not mean dressing head to toe in pricey designer apparel but showing up as your highest future, already successful self today!
It has already been proven that people do not buy what you are selling, maybe not even promised the outcome. They really want a slice of you, what you represent, who you are.
They want to buy your energy and what you communicate, but they must feel aligned with your essence to be able to do that! A magnetic energy and image attracts. That’s a fundamental Law of Attraction principle.
So what will your future successful self wear? Is she still going to look like a post-covidalyptic mess? (Sorry, no judgement, but I’ve seen a lot of them at virtual networking meetings!)
If you think that because you can’t wear your slick suits, dresses for events, boardroom chic or a favourite signature outfit just because you’re sat behind a computer online, think again.
ADORN YOURSELF TO ATTRACT CLIENTS
The point is that you are dressing to get into a wealth-attracting, high-vibration.
You are dressing to feel pretty, which helps your high vibe, confidence and selling power.
It may be virtual communication, but you still interact with people on sales calls, Zoom events, masterminds, and video guest spots.
It is still essential to keep up the art of Aligned Style High Vibe dressing, even if it’s only from the waist upwards!
Take colours.
Colours are energy. Clothes are breath for soul expression.
Colours and energy contribute to your brand persona.
Using colour and deliberate dressing is a ritual – a rehearsal for success.
I love to say that dressing is the most effective manifestation ritual you can do daily!
Light and colour have a beneficial direct effect on our electromagnetic frequency, and adornment is one way you can use that natural process in the shortest amount of time…the time it takes to tune into feeling like you need some self-love, and you wrap your a green scarf around your shoulders.
ADORN FOR SHEER JOY OF BEING A GODDESS
“Jewellery is boring,” said no woman – ever.
But, in these days of athleisure blandness and out-of-a-mould style, self-adornment is often treated as an afterthought – something we do when we go to dinner. Throwing on a pair of earrings feels indulgent, let alone coordinating some beads and bracelets.
Yet even the simplest home-working outfit is transformed into a chic statement to yourself and the world with a bit of care.
There is a fab, fun, and easy way to show up in public, always polished, with accessories. Accessories are a magnificent opportunity to make an image and brand statement right there as you present on the screen. Boom.
Whether on Zoom or live, masterminding or co-hosting video, you are always ‘on stage, and you are always selling! So, it’s time to Accesso-RISE!
It’s time to rethink your whole ‘top half outfit’ for this new world market open to virtual connections, where half of us are hidden from view. So, even if you’ve got sneaky comfies on the bottom part of you, you can adorn the top part!
Adornment is the art of venerating our human beauty throughout all cultures in history.
Famous fashion designer Oscar de la Renta said: “A woman makes an outfit her own with accessories”. The importance of accessories cannot be better summed up than this. It’s also true for men! Accessories enhance the effect of the clothes you wear – they can even determine your signature style on their own. Oscar was spot on!
Jewellery, scarves, hats, brooches, even hair accessories, head wraps, and glasses—there are infinite ways to use and abuse them. Rediscover the power of embellishing your brand image by having a party with accessories.
Between your makeup and the accessories you love, you can still look and feel like a million dollars as you make them! It’s time to get imaginative with your accessories and create your polished signature look along with the post-lockdown comfies still in your cupboards!
How will you show up when you meet someone online for the first time?
How you show up speaks volumes! So make those prospective clients sit up in surprise and delight and want to work with you.
Capture their attention with your attention to detail.
WEAR YOUR WORKSPACE!
First of all, I want to remind you of the most prominent accessory of all – your background. Take a hard look at the area behind you rather than disguising it with some crummy faux ocean view. People will look at that as much as they look at you.
Untidy shelves or dark corners behind you are such a turn-off for your viewers. The screen is your stage, so accessorise it! Wall hangings, an attractive, plain curtain behind you, and a pretty room divider screen are all great ways to enhance your image and brand.
Create a backdrop that you are proud of and that people comment on because it’s attractive! Make a stage for yourself to shine!
I have magnificent butterfly curtains, which I found online! But everyone comments on them as they seem to be part of me! They are! A symbol of transformation, people immediately connect my topic and vibe with transformation! And since the butterfly is so pretty, I must coordinate my outfit with easy adornment.
Use some sparkle and bling to give whatever you’re wearing a luxurious feel. Even the simplest garments can be lifted with some bling.
And if bling is not your thing, play with costume jewellery—my personal favourite. Let’s break the usual style rules, such as necklaces or earrings, and re-invent adornment! I would bet a goodly sum that somewhere you have a box of jewellery you haven’t worn for ages. Ditto for other accessories, like scarves.
DARE A BRANDED HAT
Be bold enough to wear a hat or headdress. Nothing tops a topper! I, Jenni P, have my signature bandanas, which hide any root re-growth, haha!
Let’s raise the Goddess in you in every part of your on-screen life!
DO YOU SPEAK WITH YOUR HANDS?
Your hands are on view, so keep them manicured and nail-polished, and wear a couple of bracelets in your style. Keep your hair neat. I tie my hair up in a bun and a scarf, even on bad hair days. It takes five minutes to put some makeup on. It can be natural makeup, but show up polished and as if you love yourself!
Adorn, adorn, adorn! Whatever your style and mood, make an effort to show up, if not as a Goddess, then professionally, in honour of who you are presenting to or about to meet. Anything shiny works! Gold, silver, sequins, satin, luxury fabrics, lace – anything about your connection to your feminine nature. This is a small thing to do, but the Universe reads it energetically and responds accordingly!
MATCHING YOUR IMAGE TO YOUR BRAND
Now, you may be asking, ‘Jenni, how can I align my personal visual communication with my message and mission?’
The short answer is to DRESS AND ADORN with your values. For example, boho chic clothes and accessories will attract boho-life-loving prospects.
The longer answer is to book a call with me with the link below!
Can we please bring back the art of adornment, care, and pride in our appearance?
For me, you can never have too much parsley on anything.
And in these days of bland, mediocre and forgettable, adorning is an art to bring back to the sobering world of business and marketing. On with the bling!
Want to dive deeper into how to optimise your screen appearance for client attraction?
Check this article out!
Want my eyes and (have been called ‘genius’) ideas on your brand image and messaging?
Check yourself into a FREE Brand Alignment Activator call here!https://calendly.com/trinityjennip/private-divine-branding-discovery-call
To your adorned, on point and fabulous Brandissima success!
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