(How To Naturally Raise Your Position In The Market and ‘Get Paid For Being Your Best You)

I know, I know, that ‘I’ word that is so ubiquitous – Influence. It’s a mishmash word that means everything from momentously making a difference in the world to gaining silly numbers on social platforms because someone completely unknown did a daft dance or wore a zany outfit.

It’s a shame because influence really beats in the hearts of soul-centred entrepreneurs passionate about making a difference. So, let’s give your influence a makeover.

Everything you achieve in life depends on your ability to connect with, inspire, influence, motivate and persuade others. 

People will forget you quickly. This is a harsh but actual fact of the current online world of business.

Tenacity is not just necessary in business. It’s the oxygen of sustainability.

You aspire to your dreams with all your heart, but you’re always aware that you want to do it in your own way – as yourself. Being omnipresent online but still maintaining the integrity of your values and the balance of your lifestyle.

This means a ruthlessly regular presence in today’s marketplace and somehow staying uppermost in people’s attention. You want your ‘energetic calling card’ tattooed into people’s brains. But in the right way, as a respected change-maker businesswoman in a league of your own doing something good in the world.

Without resorting to behaviours or strategies that will freak out your sweet, mission-driven soul, you are living in an era where if you want to keep that place of favour in people’s attention, you must be resolutely box-less in all your visual and verbal communication online. 

As a feminine upriser, a feisty global-shift warrioress, you need to swap being a faint, passion-sparked glow in the online, murky entrepreneurial mist for becoming a 1,000-watt, light-house. 

Take a look around you on the internet. Do you ever contemplate the sheer masses of small businesses on Social Media or yet another summit filled with 20 to 40 apparently world-class experts whom you’ve never heard of and despair that you will never get your message heard in this cyber-manic world? Do you ever feel tiny and insignificant, hustling for your corner of the market? Well, hell yeah, sister, you and several million of your women-helping-women pals.

So saturated is the market at every level that it seems a billion people are doing what you’re doing. Websites look and sound the same. The messages all sound the same, or people aren’t sure of their message and lead with bland branding, floppy copy, a cookie-cutter pitch and an image that still says ‘lockdown’, not sought-after Ted Speaker.

If you take your email box heaving under the zillions of guru offers, they all seem to be knocking it out of the ballpark. But that is so not true. You’ve simply no idea of the actual facts and values of most people you encounter on social media or on websites. 

Connecting with people online is a hit-or-miss affair. People you consider role models turn out to be not what they seem when you get to know them! You have probably experienced that, but remember that your prospective clients are feeling the same way and proceeding with the same caution.

So, how can you be different? How can you distinguish yourself in the throbbing homogenous mass as gloriously issima? 

Well, not only do you need to be radiantly visible, but you must be instantly recognised as THE authority on your topic. You do that not by swaggering your boss-babe, bitch-diva entrepreneur shadow archetype around social media (there are lots of them out there!), claiming you were the first one to have discovered the Law of Attraction, but by showing up in your greatest potential as a unique Gorgeous, Genius and Greatness Upriser every day.

Client attraction is not just about clever pitches, swanky websites, designer fonts, Instagram genius and a titan social media agenda; it’s a Holistic, Inside and Outside Messaging job.

Where you conduct yourself in your Issima glory. 

Where your supremely compatible ideal soul clients are magnetised to you in the easiest way possible. 

In fact, they are not a figment of your imagination; they are looking for you right this second while you are reading this!

 This is the essence of personal branding. But personal branding from the inside out. It is based on your true vocation and calling and how you use that vocation in your marketing. 

Let’s move the needle on that. Use this 9-point template to check your rating on the Getting Paid For Being You scale.

1. Be crystal clear about your life purpose and who you indeed are. The genuine original you-masterpiece is born of having your life entirely aligned with what makes you passionate and your dreams. When aligned with your genius’ highest self, you can leverage your earning potential and scale your revenue to the level of your biggest visions.

2. Be scintillating everywhere! Let your light shine unapologetically. Sparkle. Nobody who loves themselves and serves others with love can fail to have a profound effect on people’s lives. Charisma is not always innate, but it can be learned through great attention to your needs, wants and desires, a willingness to be playful, humorous, light-hearted, well-read, interesting and interested in others. 

3. Be gracious. This means genuinely interested in others, generous with your attention, and sincerely kind and benevolent. It also means acting with integrity at all times, something so lacking in the business world!

4. Be passionate. Lukewarm people are forgettable.

Passionate people are magnetic and unforgettable!

People connect to your energy before everything. They are constantly reading your energy, whether you are online or offline! 

5. Be everywhere and be consistent. People’s attention spans are shorter than ever before. People will forget you in the blink of an eye unless what you do and are is momentous!

6. Master your communication skills. Master your communication skills. 

Master your communication skills. No, that was not a mistake. 

If you want to be seen as a pro, present and speak like one. If you can’t write like a champion, hire someone who can. Copywriting and the written word are your holy grail of client attraction.

“The one easy way to become worth 50 per cent more than you are now — at least — is to hone your communication skills — both written and verbal” Warren Buffet.

7. Be fabulous. Dress ‘as if’ you are already famous, at least in public and online! This is the elixir in the grail. Your image MUST reflect who you are becoming. Image is style and energy combined. Show up as nothing less than fabulous in your own way.

Personally, I deserve to show up like that anyway, not just to impress others. 

Grace, which includes your image, is the PRINCIPLE VALUE AND etiquette of leaders. 

The habit of dressing as your highest self is one of the most energetically powerful signs you can communicate to the universe that you deserve a river of abundance!

 This is the essence of personal branding. But personal branding from the inside out. It is based on your true vocation and calling and how you use that vocation in your marketing. 

8. Be of service to your mentors, trainers and collaborators. Truly take time to make them look good and help them get more money! Become an affiliate, refer, recommend, interview them, invite them on your podcast, and feature their book. Do it without expecting anything in return. You will build a network of powerful people who will, at some point, enable you to take a mighty step up the ladder.

9. Be discerning.

De-tox yourself of info-binge, gloomy news feeds, guru-swooning, marketing tactics that no longer work, hustle-vibe social networking, self-doubt, complaining, bitching, slaying your best-kept-secret status, manicuring your influencer persona, claiming your power to Speak, Be heard and Be Paid.

BE YOU and Be Your Message. Use these principles, and you will put yourself in a league of your own. Implementing them daily will rapidly increase your ability to attract the ideal clients to work with. Practising them will accelerate your capacity to attract opportunities for powerful collaborations. Embodying them will raise your body’s pharmacy of happy chemicals and prime you to magnetise more abundance and vitality. 

You may never get to the ‘influencer’ status regarding likes and follows (so over-rated!), but if you follow and implement these principles, you will not need to. Go, Be-Youtiful, your influence and impact will indeed create ripples and your know-like-and-trust reputation will be a precious asset to your client journey.